Podcast Advertising Challenges
The conversation highlights the significant gap between listener engagement and the current state of advertising in the podcasting industry. To effectively measure and optimize ad performance, owning the entire tech stack—from hosting to analytics—is essential. Without a robust player with substantial market share, understanding ad impressions remains a challenge, underscoring the need for innovative solutions in podcast monetization.In this clip
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Acquired
Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)
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