Published Jul 5, 2016

Acquired Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

Scott Dorsey, co-founder of ExactTarget, delves into the company's transformative journey from a startup to a leader in cloud-based marketing tech, sharing lessons on strategic growth, international expansion, and its pivotal acquisition by Salesforce amidst the ever-evolving landscape of SaaS and big data.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Acquired

Acquired Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

Topics covered

Popular Clips

Navigating the Pre-Jobs Act Era

Fun Carve Outs

KPI Checklist

Instagram's Impressive Numbers

Outsourcing with SaaS

Crusoe's Clean Compute

International Expansion

Sales-Driven Organization

Big Data Marketing Consolidation

Bootstrap Success

Young Spelling Bee Champions

Private vs Public

Flexibility and Scale

The Acquisition Process

Microsoft's Epic Server Retirement

Episode Highlights

Market Dynamics

Strategic Growth

Early Challenges

Related Episodes

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

Episode 18: Special—An Acquirer’s View into M&A with Taylor Barada, head of Corp Dev at Adobe

Episode 1: Pixar

Taylor Swift (Acquired’s Version)

Episode 6: Lucasfilm

Twitter (with Dick Costolo)

Episode 2: Instagram

Episode 20: Android

Episode 8: Acompli, Sunrise, and Wunderlist (w/ Kurt DelBene)

The Top 10 Acquisitions of All-Time

Acquired Episode 10: Virgin America

Episode 27: Special—A Conversation with Microsoft's Head of Strategic Investments Brian Schultz

Episode 5: Siri

Episode 7: YouTube

Special: Acquired x My First Million

Acquired Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

Topics covered

Popular Clips

Episode Highlights

Market DynamicsScott Dorsey, cofounder of ExactTarget, discusses the company's journey through the evolving landscape of big data marketing and cloud computing. He shares insights on the consolidation of marketing tech companies and the strategic shift towards SaaS solutions.

Market Dynamics

Strategic GrowthExactTarget's strategic international expansion and subsequent acquisition by Salesforce highlight its innovative approach to growth and market positioning. Scott Dorsey shares insights into the acquisition process and the significant impact it had on both companies.

Strategic Growth

Early Challenges

Related Episodes