Published Jan 23, 2022

Taylor Swift (Acquired’s Version)

Explore Taylor Swift's transformative impact on the music industry with her record-breaking tours, innovative business strategies emphasizing artist ownership, and a career journey reflecting ambition and strategic foresight, setting a new standard for future artists.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Acquired

Taylor Swift (Acquired’s Version)

Topics covered

Popular Clips

Revenue Recoupment Explained

Streaming Revenue Reality

Taylor's Roots

Masters and Motivation

Join the Community

Fearless Transformation

Taylor's Streaming Success

Music Licensing Explained

Music Industry Economics

Early Aspirations

Taylor's Record Deal

Vanta's Growth Surge

Taylor's Versions

Reputation's Impact

Direct Fan Connection

Episode Highlights

Touring and Performance

Taylor's Business Moves

Taylor's Early Career

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Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

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TikTok

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SONY

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Episode 2: Instagram

Episode 24: Skype

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Episode 12: Snapchat

Twitter (with Dick Costolo)

Episode 1: Pixar

The Playbook: Lessons from 200+ Company Stories

Taylor Swift (Acquired’s Version)

Topics covered

Popular Clips

Episode Highlights

Touring and PerformanceTaylor Swift's tours have not only shattered records but also redefined the financial landscape of the music industry. Her strategic planning and execution have been key to her unprecedented success.

Touring and Performance

Taylor's Business MovesTaylor Swift's innovative business strategies have redefined the music industry, emphasizing artist ownership and control. Her actions have not only secured her legacy but also paved the way for future artists to navigate the industry with greater autonomy.

Taylor's Business Moves

Taylor's Early CareerTaylor Swift's journey from a musically inclined family to becoming a global superstar is marked by ambition and strategic decisions. Her move to Nashville and early industry breakthroughs highlight her determination and innate talent.

Taylor's Early Career

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