White Collar Sisters Buy a Blue Collar Business | Julie and Janna Interview

Facing Bias

Julie and Janna Hottinger faced significant challenges as women entering the male-dominated construction industry. They encountered skepticism and bias, often being second choice for business opportunities despite their qualifications. Julie noted, "I think it definitely seems that it's happened more to us than other people," highlighting the gender-based hurdles they faced 1. Despite these setbacks, they persevered, even when an asphalt business owner backed out of a deal last minute, citing concerns about their lack of experience and gender 2. This experience underscores the persistent gender bias in the industry, yet the sisters remained undeterred, determined to prove their capabilities 3.

   

New Opportunities

Despite the challenges, Julie and Janna found new opportunities as women in a traditionally male field. They embraced their unique position, seeing it as an advantage rather than a hindrance. Julie shared, "It's sort of fun being in a business where we're, you know, kind of the minority because everything looks like an opportunity for us" 4. Their business, Signature Woodworking, specializes in custom cabinetry, and they have successfully navigated the industry by focusing on their strengths and hiring talented individuals, including women, to drive their success 5. The sisters' journey from public health and philanthropy to entrepreneurship demonstrates their resilience and adaptability, inspiring other women to pursue similar paths 6.