The AI Podcast avatar

Dexa/The AI Podcast

Learn more
Published Oct 6, 2020

Lilt CEO AI Spence Green Is Making More Information Accessible to More People - Ep. 130

Spence Green, CEO of Lilt, explores the transformative role of AI in translation, emphasizing the synergy between human expertise and machine learning to make global information more accessible, culturally resonant, and linguistically equitable. Delving into localization challenges and language's impact on identity and society, Green highlights AI's potential to eliminate barriers and foster inclusivity.
Episode Highlights
The AI Podcast logo

Topics covered

Popular Clips

Episode Highlights

  • Localization

    explains the complexities of localization in AI-powered translation. He highlights the importance of adapting products to fit cultural contexts, such as modifying design templates to be culturally appropriate for different regions 1. This involves not just translating text, but also understanding and incorporating local customs and preferences.

    Our translators will take that template and they will convert it into something that's appropriate for that local culture.

    ---

    also discusses the rising expectations for translation quality, emphasizing that customers now seek translations that reflect their brand's voice and resonate with local audiences 2.

       

    Context

    Understanding pragmatic context is crucial for effective translation. notes that while machine translation systems have improved, they still struggle with context-specific nuances that only human translators can currently handle 1. This includes adapting messages to fit the cultural and social norms of the target audience.

    The language that's used is influenced by what we call the pragmatic context or sort of the world context in which the language is used.

    ---

    He points out that customers now demand translations that not only convey the correct meaning but also align with their brand image and create the right impression 2.

Related Episodes