Understanding Customer Needs
Patrick and Richard discuss the importance of understanding the customer's needs over just knowing the product features. They emphasize the value of building relationships and tailoring solutions to address customer challenges and goals.In this clip
From this podcast

Beyond Coding Podcast
What it takes to be great at Sales and Development //Beyond Coding#16 - Patrick Akil, Richard Kelsey
Related Questions
How do you really understand your users when building a web application in the episode "Growing an Idea into a Product // Beyond Coding #21 - Patrick Akil with Erwin de Gier" and the clip "User-Centric Development"?
How do you really understand your users when building a web application in the episode Growing an Idea into a Product // Beyond Coding #21 - Patrick Akil with Erwin de Gier and the clip User-Centric Development?