Fall Collection Strategy

The upcoming fall collection will be launched in drops, a strategy that has proven successful. A new initiative, the 101 series, showcases real people of various shapes and sizes trying on styles, providing relatable insights on fit and styling. This approach not only engages the community but also educates customers on how to wear the products, enhancing their shopping experience. Retail partners will have the opportunity to launch products first, fostering collaboration and driving traffic to stores.