Published Dec 3, 2020

135. How Alyssa Wasko Took Her Brand From Her Dorm Room to Beyonce

Discover how Alyssa Wasko transformed her brand Donni from a college dorm creation to a celebrity favorite, leveraging organic growth, strategic trade show participation, and charitable collaborations to establish a strong brand presence and make a positive social impact.

Episode Highlights

Topics covered

Episode Highlights

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135. How Alyssa Wasko Took Her Brand From Her Dorm Room to Beyonce

Topics covered

Popular Clips

New Drop Strategy

Scarves to Ready-to-Wear

Fall Collection Strategy

Behind Fashion's Glamour

Fashion with Purpose

Scaling to Six Figures

From Grief to Growth

Trade Show Insights

Corporate to Creative

Organic Growth Journey

Organic Growth Secrets

Authentic Influencer Marketing

Engaging with Customers

Growth and Wellness

Episode Highlights

Building a Brand

Trade Show Strategy

Charity and Impact

Related Episodes

73. Network Like A Boss: How To Build Organic Relationships With Influencers + Grow Your Brand With Ali Grant

90. How to Transform Your Branding Without a Designer in Less Than 24 Hours with Anna Nassery

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344. From University Bedroom To Sephora: Marketing Strategies and Leading A Team to Scale to 7 and 8 Figures with Laura Smith, Founder of Lullabellz

35. How to Build a Clothing Company into a Data-Driven Global Lifestyle Brand with Debra Polanco of Sanctuary

14. Personal Discovery, Stepping Into Your Power and Creating Scalable Brands

60. Building a Successful Swimwear Brand from Scratch, Creative Freedom in Self-Funding Your Business, and Finding the Right Business Partner with Stay Wild Swimwear Founders, Natalie Glaze and Zanna Vandijk

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79. Behind The Scenes of Marie Forleo's Business + What it Looks Like to Scale an 8 Figure Business

135. How Alyssa Wasko Took Her Brand From Her Dorm Room to Beyonce

Topics covered

Popular Clips

Episode Highlights

Building a BrandAlyssa Wasko, founder of Donni, shares her journey from creating scarves in her college dorm to building a successful brand embraced by celebrities. Her story highlights the power of organic growth, emotional connection, and strategic expansion.

Building a Brand

Trade Show StrategyAlyssa Wasko shares insights into the world of trade shows and their critical role in the fashion industry. She discusses the logistical challenges and the significant impact these events have had on establishing Donni's brand presence and credibility.

Trade Show Strategy

Charity and Impact

Related Episodes