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Published Mar 20, 2019

5. Biohacking, Daily Routines & Handling Rejection With Darby Jackson, Founder of Après

Darby Jackson, founder of Après, delves into her transition from a Spanish major to a wellness entrepreneur, shedding light on the pivotal role of aligning values, communication, and mutual support in both personal and professional realms, while revealing her energizing self-care routines for sustained success.
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  • Entrepreneurial Spirit

    attributes her entrepreneurial spirit to her family's influence, having been surrounded by entrepreneurs from a young age. Her early ventures included a unique business of converting coins to bills for a fee, showcasing her innate business acumen 1. Her journey was not without challenges, as she balanced her passion for sports and academics, eventually transitioning from water polo to a focus on business. highlights the importance of confidence in entrepreneurship, emphasizing the need to be unapologetic in pursuing goals 2.

    Be so confident in who you are and where you're going that no one's opinion, rejection, or behavior can rock you.

    --- Natalie Ellis

       

    Business Transition

    Darby's transition into the wellness sector was catalyzed by her celiac diagnosis, which led her to explore nutrition and fitness deeply. She used her personal health journey to rebuild her body and mind, eventually becoming a certified health coach and personal trainer 3. Her hands-on experience with clients revealed a gap in the market for post-workout nutrition, prompting her to co-found Après, a product-based company. This shift allowed her to scale her impact beyond one-on-one coaching, addressing the needs of modern wellness consumers 4.

    I wanted to influence women's lives and change the way that we're perceived in our body image and the expectations around how we should look.

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    Overcoming Challenges

    Building Après was not without its hurdles, as Darby faced significant challenges, including a steep learning curve in fundraising. Her initial pitch to a venture firm was a failure, but she turned it into a learning opportunity, refining her approach and gaining confidence 5. Despite the difficulties, she remained passionate about her mission, which aligned with her personal values. The journey of creating a product that resonated with consumers was intense, but it was also deeply rewarding 6.

    When you start your own business, it's almost like therapy on steroids.

    ---

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