Pinterest Pinfinity with Natalie Jill | Build Your Tribe Tuesday - 035

Building Community

Building a loyal and engaged community is not a lengthy process, as Natalie Jill explains. She emphasizes the importance of targeting communication to attract the right people rather than trying to reach the masses. "I treat them no different than I would treat a friend that I care about," she says, highlighting the value of personal interaction 1. Even without a large following, Natalie believes that sharing the right content and engaging with similar communities can help build a tribe from scratch 2.

   

Authenticity

Authenticity plays a crucial role in building a strong community, as Natalie Jill shares her journey from a polished corporate persona to being her true self online. She found that being genuine attracted a supportive audience and reduced negativity. "When I started to be more real... it opened up doors to a whole new group of people," she notes 3. Natalie also stresses the importance of aligning one's brand with personal values, choosing not to follow trends that don't resonate with her authentic self 4.

   

Negativity Management

Handling negativity on social media requires a strategic approach, as Natalie Jill discusses. She initially struggled with negative comments but learned to focus on engaging with her target audience and ignoring detractors. "I just only started responding or addressing my audience, the people I wanted to talk to," she explains 5. Natalie believes in maintaining a positive community atmosphere by removing negative comments that could disrupt the supportive environment she aims to cultivate.