Grow Your Instagram | 5 Things You Must Stop Doing - 345

Algorithm Shift

Instagram's algorithm has undergone significant changes, shifting the focus away from likes to other forms of engagement. Chalene Johnson explains that features like carousel posts, IG stories, IGTV, and IG Live have transformed how content is prioritized and displayed 1. These changes mean that likes are now nearly irrelevant, and users must adapt to stay competitive. Chalene emphasizes the importance of understanding these shifts to leverage social media effectively:

Likes just do not matter anymore. They don't, and you're going to understand why.

--- Chalene Johnson

To help users navigate these changes, she offers a PDF guide with strategies to enhance Instagram growth 2.

   

Engagement Focus

The focus on engagement metrics has shifted from likes to more interactive elements like saves and carousel posts. Chalene Johnson highlights that Instagram now values content that users save, as it indicates a deeper level of interest 3. Carousel posts, which encourage swiping and interaction, are particularly effective, boosting engagement by up to 500% in some cases 4. She advises creating content that is not only visually appealing but also encourages users to save and interact with it:

Create content that people want to save.

--- Chalene Johnson

By focusing on these metrics, users can significantly improve their visibility and engagement on the platform.