#227: How Gratitude Will CHANGE Your Life With Chris Schembra USA Today’s “Gratitude Guru” & Rolling Stone Columnist

Business Emotion

Emotional connections are crucial in business, as Chris Schembra highlights the importance of building strong ties with clients. He explains that buyers with a strong emotional connection to a brand are significantly more likely to purchase and even pay a premium 1. This emotional bond can lead to increased business success and fulfillment. Schembra states, "People buy from people, not from companies," emphasizing the human element in business transactions.

People buy from people, not from companies they actually get to know, the people you kind of, you're going to do some pretty good business, they're going to stick with you when times are bad and they're going to reward you paying a premium when times are good.

--- Chris Schembra

He also discusses strategies for business growth, such as leveraging platforms like Kajabi to diversify revenue and build a brand 2.

   

Personal Ties

In personal relationships, emotional connections play a vital role in enhancing interactions and building community bonds. Chris Schembra shares how his dinners aimed to create deep emotional experiences, often resulting in participants expressing their emotions openly 3. These gatherings fostered a sense of belonging and connection, which is essential for both personal and professional growth. Schembra notes that creating such connections can lead to increased loyalty and retention within teams.

Yeah. At those early dinners, like those early 18 person dinners, we would count if less than eight people cried. We considered it a failed night. It was very rare that we failed. It was very rare.

--- Chris Schembra

He emphasizes that understanding and appreciating the human side of colleagues and clients can significantly impact business outcomes 4.