The UX Research reckoning is here | Judd Antin (Airbnb, Meta)

Layoffs Impact

The recent wave of layoffs in the UX research field has sparked a critical examination of its current state. Judd Antin highlights that these layoffs are a symptom of deeper systemic issues, suggesting that research is not delivering the value it should 1. He argues that the discipline must adapt quickly to survive, emphasizing a need for researchers to align more closely with business objectives 2. Antin notes, "The user research discipline over the last 15 years is dying. The reckoning is here. The discipline can still survive and thrive, but we'd better adapt and quick."

   

Integration Issues

Integration challenges within companies often leave researchers siloed and excluded from early processes. Judd Antin points out that the relationship between researchers and product managers is fraught with misunderstandings, often leading to the perception that research slows down progress 3. He stresses the importance of involving researchers from the start to maximize their impact on product development 4. Antin shares, "Good research doesn't slow us down, it speeds us up."

   

Performance Pitfalls

User-centered performance often becomes more about appearance than impact, driven by company culture and expectations. Judd Antin introduces the concept of user-centered performance, where actions are symbolic rather than focused on genuine learning 5. He warns against performative research practices that prioritize validation over discovery 6. Antin explains, "User centered performance is a term I made up because it's fun to make up terms. And it refers to customer obsession or user centered practice that is symbolic rather than focused on learning."