Tubi's Growth Strategy
Tubi differentiates itself from traditional fast channels by focusing on on-demand content, with 90% of its viewing experience resembling that of Netflix. The platform's growth is driven by its intentional branding efforts and partnerships with major players like Amazon and Roku, allowing it to reach diverse audiences across multiple devices. By adopting an agnostic approach, Tubi aims to optimize viewer experiences while maintaining control over its destiny in the competitive streaming landscape.In this clip
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Decoder with Nilay Patel
Why Tubi CEO Anjali Sud thinks free TV can win again
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