Published Jun 17, 2024

Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi CEO Anjali Sud reveals the secrets behind Tubi's rapid growth and how its ad-supported model is capitalizing on subscription fatigue to carve out a unique niche in the streaming wars, while leveraging AI and personalized content to enhance viewer experience and advertiser success.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Decoder with Nilay Patel

Why Tubi CEO Anjali Sud thinks free TV can win again

Topics covered

Popular Clips

Navigating Platform Challenges

Competing for Attention

Bridging Filmmaking Gaps

Competing for Attention

Tubi's Strategic Evolution

Tubi's Growth Strategy

Creator-Centric AI

AI in Advertising

Strategic Decision-Making

Engineering Complexity

Targeted Advertising Shift

Path to Profitability

Preferential Rates Debate

Tubi's Unique Strategy

Episode Highlights

Tubi's Growth

Tubi's Business Model

Industry Challenges

Related Episodes

How Anjali Sud stopped worrying about YouTube and reinvented Vimeo

Is streaming just becoming cable again? Julia Alexander thinks so

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Crunchyroll President Rahul Purini on how anime took over the world

Why Hank Green can’t quit YouTube for TikTok

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Recode Decode: Susan Wojcicki, CEO, YouTube

NBCU's streaming chief isn't worried about you canceling cable

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

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Breaking free from big tech and big content with authors Cory Doctorow and Rebecca Giblin

Disney’s CEO drama explained, with Julia Alexander

How HBO’s creatives survived corporate chaos

Why every company wants a podcast now

Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI

Why Tubi CEO Anjali Sud thinks free TV can win again

Topics covered

Popular Clips

Episode Highlights

Tubi's GrowthAnjali Sud, CEO of Tubi, discusses the platform's unique approach to capturing market share in the competitive streaming landscape. She highlights Tubi's strategies for user engagement and its advantage in leveraging subscription fatigue to attract viewers.

Tubi's Growth

Tubi's Business Model

Industry ChallengesAnjali Sud discusses Tubi's strategic positioning in the competitive streaming market, emphasizing its free, ad-supported model as a key differentiator. She explores the influence of social media and changing viewer habits on Tubi's growth trajectory.

Industry Challenges

Related Episodes