Preferential Rates Debate
The conversation revolves around the quest for preferential rates in advertising partnerships, particularly with platforms like Roku and Apple. Anjali emphasizes the importance of building a strong brand and serving audiences effectively, suggesting that success comes from unique content and rational market behavior rather than preferential treatment. Current data shows no need for a strategic shift, reinforcing their commitment to audience engagement over exclusive deals.In this clip
From this podcast
Decoder with Nilay Patel
Why Tubi CEO Anjali Sud thinks free TV can win again
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