Brand Storytelling
The importance of a unified brand identity is highlighted as National Geographic supports real-world science and conservation efforts through its nonprofit arm. With 27% of proceeds funding research, the organization emphasizes the creation of compelling stories across various platforms, from documentaries to social media. The focus remains on premium content that connects audiences with themes of exploration, culture, and the natural world.In this clip
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Decoder with Nilay Patel
Recode Decode: How Nat Geo uses Instagram to stay relevant
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