Published Jun 27, 2018

Recode Decode: How Nat Geo uses Instagram to stay relevant

Explore how National Geographic leverages a diverse leadership team and innovative Instagram strategies to maintain its legacy in visual storytelling while championing sustainability and scientific integrity, engaging nearly 89 million followers.

Episode Highlights

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Episode Highlights

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Dexa/Decoder with Nilay Patel

Recode Decode: How Nat Geo uses Instagram to stay relevant

Topics covered

Popular Clips

Diversifying Storytelling

Media Career Journey

Purpose and Credibility

Diversity in Leadership

Purpose-Driven Brands

Media's Future Challenges

Digital Storytelling Challenges

Navigating New Frontiers

Direct to Consumer Shift

Digital Storytelling Strategies

Plastic Pollution Campaign

Race and Representation

National Geographic's Reach

Line Jumping Dynamics

Episode Highlights

Leadership and Diversity

Digital Transformation

Purpose and Brand Values

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Recode Decode: Kevin Systrom

Recode Decode: Huffington Post Editor in Chief Arianna Huffington

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Recode Decode: How Nat Geo uses Instagram to stay relevant

Topics covered

Popular Clips

Episode Highlights

Leadership and DiversityNational Geographic's leadership team, predominantly female, reflects a commitment to diversity and inclusion in media. Executives discuss initiatives to diversify storytelling and leadership, emphasizing intentional efforts to represent varied voices and perspectives.

Leadership and Diversity

Digital TransformationNational Geographic's strategic use of Instagram has solidified its position as a leader in visual storytelling, with nearly 89 million followers. The brand's cross-platform approach and direct-to-consumer focus ensure it remains relevant in the digital age.

Digital Transformation

Purpose and Brand ValuesNational Geographic's approach to addressing plastic pollution and sustainability highlights its role as a purpose-driven brand. Through impactful campaigns and a commitment to scientific integrity, it engages audiences to take action for a sustainable future.

Purpose and Brand Values

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