Subscription Models in Cars
The conversation delves into the controversial subscription model being tested by BMW, particularly the idea of charging for features like heated seats. Lila emphasizes the importance of experimentation to discover what consumers truly value, suggesting that the market will evolve as companies learn from customer responses. The discussion highlights the uncertainty surrounding pricing strategies and the need for ongoing adaptation in the automotive industry.In this clip
From this podcast
Decoder with Nilay Patel
How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder
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