Published Nov 29, 2022
How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder
Lila Snyder, CEO of Bose, reveals the company's cutting-edge strategies in audio innovation, from strategic partnerships and spatial audio to custom headphone features and in-car sound systems, all aimed at maintaining a competitive stance against industry giants like Apple and Google.
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