Soundbar Innovations
Lila discusses the disconnect between consumer expectations and the actual availability of Dolby Atmos content, which is currently under 5%. To address this, Bose has developed an algorithm called True Space that enhances audio experiences even when content isn't formatted for Atmos. She emphasizes the importance of clear communication about product capabilities, as many consumers may not fully understand tech jargon like spatial audio.In this clip
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How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder
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