Evolving the Ride
Matthew discusses a strategic shift from focusing on bikes to the experience of riding itself, aiming to rekindle interest among current and potential riders. He highlights the upcoming launch of Livewire, a premium electric motorcycle designed to forge an emotional bond through its aesthetics, feel, and sound, challenging the traditional perceptions of electric bikes.In this clip
From this podcast
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Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)
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