Published Jul 12, 2019

Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)

Harley-Davidson CEO Matthew Levatich explores the company's shift towards electric mobility, strategies to overcome urban mobility challenges, and the impact of trade tariffs on global competitiveness in a rapidly evolving market.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Decoder with Nilay Patel

Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)

Topics covered

Popular Clips

Manufacturing and Mobility

Future of Urban Mobility

Competing with Used Bikes

Tariffs and Strategy

Trade Policy Challenges

Omnichannel Retail Strategy

Sustainable Transportation Insights

Tariffs and Harley

Manufacturing Challenges

Electric Motorcycle Revolution

Evolving the Ride

Navigating Uncertainty

Sound of Riding

Innovation and Manufacturing

Episode Highlights

Urban Mobility Trends

Trade War Impact

Electric Mobility Evolution

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Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)

Topics covered

Popular Clips

Episode Highlights

Urban Mobility TrendsHarley-Davidson is navigating the evolving landscape of urban mobility and competition from used bikes. Matthew Levatich discusses the company's strategy to integrate electric scooters and address challenges posed by its own used motorcycles.

Urban Mobility Trends

Trade War ImpactHarley-Davidson CEO Matthew Levatich discusses the impact of tariffs on the company's global strategy, particularly in Europe. He outlines the challenges of navigating trade policy uncertainty and the strategic decisions required to maintain market competitiveness.

Trade War Impact

Electric Mobility EvolutionMatthew Levatich, CEO of Harley-Davidson, discusses the company's strategic shift towards electric motorcycles and sustainable transportation. He emphasizes the importance of innovation in adapting to changing consumer preferences and environmental challenges.

Electric Mobility Evolution

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