Competing with Used Bikes
Matthew discusses the unexpected competition posed by used motorcycles, particularly Harleys, which serve as accessible entry points for new riders. He emphasizes the importance of fostering a community of riders and the need for manufacturers to adapt to changing consumer preferences, including the rise of electric vehicles and alternative mobility options like scooters. The conversation highlights a shift in mindset towards building a broader understanding and appreciation of riding.In this clip
From this podcast
Decoder with Nilay Patel
Recode Decode: Harley-Davidson CEO Matthew Levatich (Live at Code 2019)
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