Juul's Turbulent Journey
The rise of Juul transformed the vaping landscape, driven by strategic marketing and a youthful appeal. However, their partnership with big tobacco shattered their anti-cigarette narrative, leading to intense scrutiny from regulators and a plummeting valuation. As the FDA prepares to make a critical decision on Juul's future, the company faces a pivotal moment that could determine its survival in a rapidly changing market.In this clip
From this podcast

Decoder with Nilay Patel
Juul and the business of addiction, with Lauren Etter
Related Questions
How does nicotine affect teenagers in the context of the episode The Vapes of Wrath and the clip Juul's Troubling Year, specifically in the episode Dr. Bonnie Halpern-Felsher: Vaping, Alcohol Use & Other Risky Youth Behaviors and the clip Targeting Teen Smokers?
Could vaping be redefining what we know about teenage addiction?
What is being done to prevent youth vaping as discussed in the episode The Vapes of Wrath and the clip Juul's Teen Impact?