Tobacco's Reckoning
The narrative begins amidst a hurricane, symbolizing the turmoil within the tobacco industry as it faced unprecedented scrutiny in the late '90s. Lauren draws parallels between the past and Juul's current challenges, highlighting how the company, initially free from the tobacco industry's baggage, failed to approach its product with the necessary caution. The reckless "move fast and break things" mentality led to a youth usage crisis, echoing the industry's historical misdeeds.In this clip
From this podcast
Decoder with Nilay Patel
Juul and the business of addiction, with Lauren Etter
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