Altria's E-Cigarette Struggle
Altria's late entry into the e-cigarette market with their cigalikes left them unprepared for the disruptive innovation that Juul introduced in 2015. Initially skeptical about the long-term viability of e-cigarettes, Altria's management underestimated the potential impact of new nicotine products and chose to focus on smokeless tobacco instead. This hesitation highlights the complexities of adapting to a rapidly changing market landscape.In this clip
From this podcast
Decoder with Nilay Patel
Juul and the business of addiction, with Lauren Etter
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