Conal shares the impressive scale of iHeart's investment in broadcast radio to promote podcasts, revealing they spend around $113 million annually. With 70 shows achieving over a million monthly downloads, he highlights the effectiveness of traditional advertising, citing the successful launch of the Ron Burgundy podcast as a prime example. The conversation also touches on the importance of distribution, emphasizing that while they prefer listeners on their app, they are committed to making content available across all platforms.
