Podcast Promotion Strategies
Conal shares the impressive scale of iHeart's investment in broadcast radio to promote podcasts, revealing they spend around $113 million annually. With 70 shows achieving over a million monthly downloads, he highlights the effectiveness of traditional advertising, citing the successful launch of the Ron Burgundy podcast as a prime example. The conversation also touches on the importance of distribution, emphasizing that while they prefer listeners on their app, they are committed to making content available across all platforms.In this clip
From this podcast
Decoder with Nilay Patel
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
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