Published Feb 28, 2023
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
Conal Byrne, CEO of iHeartMedia's digital audio group, dives into the evolution of the podcast industry, explaining how iHeartMedia strategically uses integrated distribution and innovative advertising strategies across radio and digital platforms to capture new audiences, while highlighting the potential of ventures like gaming and virtual reality in audio marketing.
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