Audience Acquisition Strategies
Conal highlights the importance of leveraging billions of podcast impressions and house ads for audience acquisition, emphasizing that traditional marketing methods often fall short in the podcasting landscape. He reveals that a significant portion of their marketing efforts focuses on deploying targeted house ads rather than relying solely on paid advertising platforms like Facebook and Google. The conversation sheds light on the unique challenges and strategies within the podcasting industry compared to traditional broadcasting.In this clip
From this podcast
Decoder with Nilay Patel
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
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