Podcasting's Evolution
The podcasting landscape has shifted dramatically as ad tech innovations like dynamic ad insertion and geotargeting have attracted major brands. With 60% of listeners trusting podcast content more than social media, marketers are increasingly investing in this medium. Despite the rise of brand marketing, direct response remains a vital and thriving segment, emphasizing the enduring appeal of promo codes and URL tracking in driving consumer action.In this clip
From this podcast
Decoder with Nilay Patel
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
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