Advertising in Uncertainty
Conal discusses the resilience of marketing strategies amidst economic challenges, noting that many marketers remember the long-term impacts of cutting back on advertising. He highlights a resurgence in influencer marketing, suggesting that as targeting tools become more complex, brands are turning back to authentic storytelling. The podcast industry, with its unique storytelling capabilities, is well-positioned to capitalize on this trend.In this clip
From this podcast
Decoder with Nilay Patel
Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne
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