Recode Decode: Jeremy Stoppelman, Yelp CEO

VR Trends

Virtual reality (VR) is gaining momentum as a transformative technology, with major players like Facebook and Microsoft investing heavily in its development. Lauren Goode highlights the immersive nature of VR, which allows users to experience alternate realities beyond traditional screens 1. Kara Swisher notes that while gaming is a primary focus, other applications like travel and behavioral therapy are emerging 2.

It's beyond the phone, it's beyond the computer.

--- Kara Swisher

The cost of VR devices varies, with options like Google Cardboard being affordable, while others like Oculus Rift are more expensive 2.

   

Creation Challenges

Creating VR content requires unique skills and technology, such as 360-degree cameras and multi-camera setups. Lauren Goode explains that this new medium allows users to experience activities they might not attempt in real life, like skiing or surfing 3. Kara Swisher emphasizes the potential for a new genre of creators who can leverage VR's immersive capabilities to craft compelling narratives 4.

There is going to be a new genre of creator in this area, I think.

--- Kara Swisher

This evolution in content creation opens up opportunities for innovative storytelling and experiential media.

   

Behavioral Effects

The psychological effects of VR are profound, with potential applications in therapy and behavioral studies. Lauren Goode shares insights from Stanford's VR lab, where studies explore empathy and confidence through immersive experiences 5. Kara Swisher discusses the dual nature of VR, which can both enhance and potentially distort reality 6.

You could do things that you wouldn't do in real life.

--- Kara Swisher

While VR offers therapeutic benefits, it also raises questions about its impact on behavior and social interactions.