Getty Images CEO Craig Peters has a plan to defend photography from AI

Legal Battles

Getty Images is actively engaged in legal battles to protect its intellectual property from unauthorized use by AI companies. Craig Peters, the CEO, emphasizes the importance of compensating IP owners when their content is used in AI training sets. He believes that the current legal framework is inadequate and that industry norms may need to evolve to ensure fair compensation and protection for creators 1. Peters argues, "A world that doesn't reward investment in intellectual property is a pretty sad world," highlighting the need for a system that supports creators across various fields 2.

   

Copyright Concerns

The rise of AI poses significant challenges to copyright and intellectual property rights, particularly for companies like Getty Images. Craig Peters notes that while AI can benefit society, it must respect the rights of creators and IP owners. Getty has developed its own AI tool, trained on licensed content, which compensates photographers for their contributions 3. Peters stresses the importance of transparency in AI training data, stating, "We believe creators and IP owners have the right to decide whether their material is trained on" 4.