Getty Images CEO Craig Peters has a plan to defend photography from AI

Tool Launch

Getty Images has launched a new AI tool in collaboration with Nvidia, designed to respect intellectual property and reward creators. Craig Peters explains that the tool is trained exclusively on Getty's content, ensuring that creators are compensated as the tool generates revenue. The AI is commercially safe, avoiding the creation of third-party intellectual property or deepfakes, and its quality is praised for its remarkable results 1.

We launched that in partnership with Nvidia. So we partnered up with them and their capabilities to launch what we think is a pretty unique tool, a tool that, first off respects the IP that it was trained upon.

--- Craig Peters

Nilay Patel tested the tool with various prompts, highlighting its ability to produce creative and realistic images, although some AI quirks remain 1.

   

Compensation Model

Getty's compensation model for its AI tool ensures that creators whose works contribute to the AI training are fairly rewarded. Craig Peters emphasizes the importance of eliminating IP risks for customers while allowing them to unlock creativity through AI tools 2. The model is designed to distribute earnings to creators based on the use of their content in generating new images, a process that Nilay Patel describes as both interesting and complex 3.

We create services for our customers that really allow them to create at a higher level, that save them time, save them money. And eliminate their IP risk.

--- Craig Peters

This approach not only respects intellectual property but also addresses concerns about deepfakes and disinformation, especially with the upcoming 2024 US election 3.