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Published Dec 1, 2020

Alamo Drafthouse CEO Shelli Taylor on going back to the movies

Shelli Taylor, CEO of Alamo Drafthouse, discusses the transformative challenges the movie industry faces with the rise of streaming services, emphasizing a hybrid model for theaters, while sharing how private rentals and curated content sustains their cinema experience and community through the pandemic.
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  • Safety Protocols

    , CEO of Alamo Drafthouse, has implemented rigorous safety protocols to ensure customer and employee safety during the pandemic. These measures include enforcing mask mandates, maintaining social distancing, and redesigning kitchen operations to minimize contact with food 1. Despite limited resources, Shelli emphasizes the need for a coordinated government approach to provide consistent guidance for businesses 1.

    We've taken every single precaution that we can, and we've gone as far as we could.

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    The theater chain has also faced challenges with reopening, as inconsistent regulations across cities create confusion for customers 2.

       

    Government Impact

    The pandemic has highlighted the impact of government policies on theaters, with criticizing the lack of a coordinated approach. She notes that inconsistent regulations have made it difficult for businesses to operate effectively, emphasizing the need for clear and equitable guidelines 3. Drawing from her experience in China, Shelli has adopted a steady approach to managing the influx of COVID-19 information, focusing on safety and innovation 3.

    The lack of coordinated government approach is like crippling the nation.

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    Her leadership during this crisis has been marked by a commitment to maintaining safety while navigating the challenges of a disjointed federal and state response 4.

       

    Decision Framework

    employs a decision-making framework rooted in values, people, and direction, which she developed through her experiences at Starbucks and Disney. This approach involves considering stakeholders, customers, and team members, while balancing data and intuition 3. Despite the chaotic environment she stepped into as CEO, Shelli has focused on fostering connection and trust within the company 4.

    It's the beauty of everywhere I've worked has had a really clear sense of their purpose and values.

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    Her leadership style has enabled Alamo Drafthouse to adapt quickly and maintain its commitment to providing a safe and enjoyable cinematic experience 3.

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