Can Xerox reinvent itself for another 100 years?

AI & Automation

Xerox is redefining its identity by integrating AI and automation into its services, moving beyond traditional print. Steve Bandrowczak explains that Xerox is not just about handling documents but extracting value from them through AI and robotics 1. This shift includes offering services like cybersecurity and machine learning, positioning Xerox as more than a print company 2. Bandrowczak emphasizes the importance of these advancements, stating,

We're trying to drive workflow solutions and trying to bring intelligence, things like artificial intelligence on top of the documents and environment that we're in.

--- Steve Bandrowczak

These efforts aim to transform Xerox into a comprehensive IT service provider, leveraging its trusted brand to expand its market presence.

   

AR Solutions

Xerox is enhancing its client services with augmented reality (AR) to improve productivity and reduce downtime. Bandrowczak highlights the use of AR in their Care AR product, which allows customers to troubleshoot issues with virtual guidance, reducing the need for technician visits 3. This self-service approach empowers users to solve problems independently, with high customer success rates 4. Bandrowczak notes,

We're changing the whole service experience that gets our employees excited. Oh, we are an augmented virtual reality.

--- Steve Bandrowczak

By integrating AR, Xerox not only enhances customer satisfaction but also attracts new talent by showcasing its innovative use of technology.

   

Managed Services

Xerox is evolving its managed print services to meet modern business needs, using printers as a gateway to broader service offerings. Bandrowczak explains that Xerox manages entire office environments, replacing outdated equipment with Xerox products while maintaining original parts for quality assurance 5. This strategy leverages the trusted relationship between Xerox technicians and clients, using printers as entry points for additional services like Wi-Fi and robotics 6. Bandrowczak remarks,

Print is important. Go into a target, go into a Walmart, go into a home depot, walk down the shelves and see all the print that's done there.

--- Steve Bandrowczak

This approach not only sustains Xerox's print business but also opens avenues for growth in IT services.