Future of Mobility
Sandy emphasizes the importance of understanding people in various contexts to drive innovation in mobility. By leveraging human-centered design and rigorous testing of future scenarios, the focus is on creating impactful products and services that align with both user needs and business goals. The journey of innovation requires imagination and collaboration to uncover valuable insights that lead to meaningful outcomes.In this clip
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Design Better
Sandy Fershee: How design thinking is transforming Ford
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