Designing with Purpose
The journey of creating the Apple Store app began with a clear directive from Jennifer, emphasizing the need for immediate design action. By focusing on five key functionalities, Bob facilitated a collaborative brainstorming session with stakeholders, ensuring their input shaped the app's foundation. This approach not only secured executive buy-in but also set the stage for a design that would last for years.In this clip
From this podcast
Design Better
Bob Baxley: How Apple ran design like the Saturday Night Live writer's room
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