Published Jan 12, 2024

Bob Baxley: How Apple ran design like the Saturday Night Live writer's room

Bob Baxley, a seasoned Silicon Valley design authority, reveals how Apple operated design processes akin to the creative dynamism of a Saturday Night Live writer's room, examining design leadership, collaboration with engineers, and the importance of user observation to adapt to new technologies like voice and AI.
Episode Highlights
Design Better logo

Popular Clips

Episode Highlights

Related Episodes