Orange Marketing Wars
California's vibrant orange marketing created a perception that only bright oranges were desirable, leaving Florida growers struggling with their naturally less colorful fruit. In response, Florida growers promoted the juiciness of their oranges, even resorting to dyeing them to match consumer expectations. Despite the legal labeling of dyed oranges, the battle for market dominance highlighted the power of appearance in consumer choices.In this clip
From this podcast
Gastropod
Eating the Rainbow: Or, the Mystery of the Orange Oranges, the Red M&Ms, and the Blue Raspberry
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