Demonstrating Product Competency
Zach shares his approach to getting candidates to demonstrate their product in a fair environment, even if they are familiar with it. He suggests using a stripped-down scenario to measure their ability to connect value to the product, while acknowledging that it may not be the best demo.In this clip
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20VC
20Sales: What is Sales Engineering? When and How to Hire Them? How They Should Work With AE's? How to Measure Their Success? How They Change Close Rates and Sales Comp Plans with Zach Lawryk, Head of Solutions Consulting @ Rippling
Related Questions
Do you ever have problems with traditional sales reps in terms of people thinking, stepping on their toes, feeling a little bit of encroachment in terms of their role and how SEs play into it?
What is a sales engineer based on the episodes 20Sales: What is Sales Engineering? When and How to Hire Them? How They Should Work With AE's? How to Measure Their Success? How They Change Close Rates and Sales Comp Plans with Zach Lawryk, Head of Solutions Consulting @ Rippling and Evolving Sales Strategies?