Messaging Challenges

Jeff Jordan shares insights on how founders can tackle the messaging challenges of a horizontal play, emphasizing the importance of community-focused messaging and specific target audiences.

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20VC: a16z's Jeff Jordan on The Ultimate Guide to Investing in Marketplaces, Two Core Features to Look for in All Marketplace Investments, Why Fragmented Supply is so Important & Lessons from Airbnb, Pinterest and Instacart on What Makes the Best Cohorts
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