Ep 442: The Internet Is Broken. Can Google’s Deep Research Fix It?

AI & Content

The rise of AI tools like Google Deep Research, Perplexity, and ChatGPT is reshaping content creation and consumption. Jordan Wilson highlights the challenges faced by content creators as these AI models start to dominate information sourcing, potentially leading to a loss of traffic for traditional content publishers 1. This shift raises questions about monetization and the sustainability of content creation, as Wilson notes, "AI models are stealing all our traffic, right?" 1. The internet's transformation into an "answers engine" is causing significant disruption, with large language models altering how we access and interact with information 2.

   

Ad Models

AI's impact extends to advertising, where traditional models are being challenged by AI-driven solutions. Jordan Wilson discusses the potential for an ad share model similar to Spotify, where content creators could earn revenue from AI tools like Deep Research 1. He questions, "Who's gonna pay these humans creating this great content for us to enjoy?" 1. As AI tools become more popular, they could redefine how advertising revenue is distributed, impacting both creators and advertisers 3.