Unconventional Thinking
Eddie's unconventional thinking and indirection lead him to make a ballerina famous overnight by producing content for media companies. He realizes that humans love when others do their work for them and uses this to his advantage. This chapter explores the power of unconventional strategies in gaining attention and the importance of looking beyond fame to determine real value.In this clip
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Founders
#256 Edward L. Bernays (Public Relations, Advertising, & Persuasion)
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