Navigating Change
Todd shares how Pepsi started 2020 on a high note with a successful Super Bowl campaign, only to face the challenges brought on by COVID-19. He emphasizes the importance of prioritizing employee safety while seizing the opportunity to connect authentically with consumers through community-focused initiatives. The collaboration with Global Citizen and the creation of a unique concert event exemplify how brands can pivot and bring joy during difficult times.In this clip
From this podcast
The GaryVee Audio Experience
How to Connect With Your Audience | Monday Marketing Takes: Pepsi
Related Questions