Published Oct 19, 2020

How to Connect With Your Audience | Monday Marketing Takes: Pepsi

Pepsi's VP of Marketing, Todd Kaplan, delves into strategic brand engagement by integrating cultural trends with event marketing at major events like the Super Bowl, while addressing shifts in consumer behaviors and the transformative effects of remote work. The conversation highlights Pepsi's innovative adaptability during the COVID-19 pandemic with initiatives like partnering with Global Citizen for a global concert, focusing on enhancing cultural connections and team dynamics in a virtual world.

Episode Highlights

Topics covered

Popular Clips

Episode Highlights

Related Episodes

The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
Answers 383 questions
How to Curate an Experience | Monday Marketing Takes: Samsung
Answers 383 questions
How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS
Answers 383 questions
How to Understand Culture | Monday Marketing Takes: TikTok
Answers 383 questions
How to Connect With Your Audience | BigThink
Answers 383 questions
How to Create A Community | Monday Marketing Takes: Twitch
Answers 383 questions
How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
Answers 383 questions
How to Make An Impact | Monday Marketing Takes: Walmart
Answers 383 questions
How to Spread Your Message | A 2016 Keynote
Answers 383 questions
How To Succeed In Marketing
Answers 383 questions
Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes
Answers 383 questions
Tips On How To Start And Grow A Personal Brand
Answers 383 questions
How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook's Nicola Mendelsohn
Answers 383 questions
How to Embrace Responsibility | Monday Marketing Takes: Snap
Answers 383 questions
How to Overcome Challenges | Monday Marketing Takes: StockX
Answers 383 questions

Dexa/The GaryVee Audio Experience

How to Connect With Your Audience | Monday Marketing Takes: Pepsi

Topics covered

Popular Clips

Corporate Longevity Secrets

Remote Work Realities

Event Mindset Shift

Evolving Consumer Behavior

Navigating Change

Authentic Business Wisdom

Episode Highlights

Event Marketing Strategies

Consumer Behavior Shifts

Corporate Work Dynamics

Adapting to Change

Related Episodes

The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

How to Curate an Experience | Monday Marketing Takes: Samsung

How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS

How to Understand Culture | Monday Marketing Takes: TikTok

How to Connect With Your Audience | BigThink

How to Create A Community | Monday Marketing Takes: Twitch

How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini

How to Make An Impact | Monday Marketing Takes: Walmart

How to Spread Your Message | A 2016 Keynote

How To Succeed In Marketing

Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes

Tips On How To Start And Grow A Personal Brand

How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook's Nicola Mendelsohn

How to Embrace Responsibility | Monday Marketing Takes: Snap

How to Overcome Challenges | Monday Marketing Takes: StockX

How to Connect With Your Audience | Monday Marketing Takes: Pepsi

Topics covered

Popular Clips

Episode Highlights

Event Marketing StrategiesTodd Kaplan, Pepsi's VP of Marketing, discusses the integration of cultural context with brand strategy during major events like the Super Bowl. He highlights Pepsi's adaptability and success in engaging audiences, even amidst challenges like COVID-19.

Event Marketing Strategies

Consumer Behavior ShiftsTodd Kaplan, Pepsi's VP of Marketing, discusses the evolving consumer habits and how Pepsi is aligning its brand strategies with cultural trends. He shares insights on adapting to new consumption patterns and maintaining cultural relevance through strategic partnerships.

Consumer Behavior Shifts

Corporate Work DynamicsThe discussion with Todd Kaplan explores the transformative impact of remote work on team dynamics and cultural connections at PepsiCo. He shares insights on how virtual environments have enhanced productivity and fostered authentic relationships among team members.

Corporate Work Dynamics

Adapting to ChangeTodd Kaplan shares how Pepsi navigated the challenges of the COVID-19 pandemic, focusing on employee safety and cultural connection. He highlights innovative strategies that emerged, such as partnering with Global Citizen for a global concert event.

Adapting to Change

Related Episodes