How to Embrace Responsibility | Monday Marketing Takes: Snap

Marketing Shifts

Marketing a platform like Snap presents unique challenges compared to product-based companies. Kenny Mitchell highlights the complexity of addressing multiple stakeholders, including consumers, advertisers, and agencies. This multifaceted approach requires crafting messages that resonate across diverse needs. He shares, "I've never had as many stakeholders to think about as you're building out messaging." 1 This shift from a single product focus to a broader platform perspective demands innovative strategies and a deep understanding of various audience segments.

   

Community Support

Snapchat's commitment to community support is a top priority, especially during challenging times. Kenny Mitchell emphasizes the platform's responsibility to educate and engage its predominantly Gen Z and millennial users. He notes, "We've actually felt a tremendous responsibility to help ensure that we're providing the right tools, the right education, the right information to make sure that our community is well supported." 2 This focus on communication and support underscores Snap's role as a vital connection tool for its users.