Expansion Considerations
Melissa discusses the importance of product-market fit and member retention in considering expansion. She emphasizes the need for sustainable growth and replicability in new locations to maintain a strong membership base.In this clip
From this podcast
The Hard Part with Evan McCann
Aleya Velshi and Melissa Donato from Alter
Related Questions
How does the company plan to scale?
What are the challenges of scaling a business as discussed in the episode David Thacker | Retooling for Reality: Product Development in Pivotal Moments and the clip Scaling Up Distribution?
Scaling Playbook: Given our model ($49/month, high-LTV but slower to recoup CAC), what’s the best play to scale efficiently across 5–10 cities — keep spending aggressively on paid ads, or focus earlier on partnerships/referrals to bring CAC down?