Published Jun 28, 2024

Aleya Velshi and Melissa Donato from Alter

Aleya Velshi and Melissa Donato, co-founders of Alter, explore the creation of a culturally respectful sauna and ice bath studio in Toronto, emphasizing community involvement and strategic growth. They discuss building an inclusive, adaptable wellness space that caters to diverse preferences and fosters a genuine connection with its members.

Episode Highlights

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Questions from this episode

- What are the benefits of cold showers?
  Asked by 2,452 people
- What are the benefits of cold exposure?
  Asked by 1,275 people
- What are the benefits of using a sauna?
  Asked by 577 people
- What is the sauna protocol?
  Asked by 424 people
- How often should I use a sauna?
  Asked by 207 people
- How often should you use a sauna?
  Asked by 93 people
- What are the benefits of saunas?
  Asked by 81 people
- How cold should an ice bath be?
  Asked by 17 people
- What is a recommended sauna and cold plunge routine?
  Asked by 9 people
- What's the protocol for using a cold plunge and sauna?
  Asked by 8 people
- Should I go straight from the sauna to a cold plunge?
  Asked by 6 people
- Should I use a sauna and ice bath together?
  Asked by 6 people
- What's the protocol for integrating cold plunges and saunas into your routine?
  Asked by 6 people
- What are the combined health benefits of using a sauna and ice bath together?
  Asked by 4 people
- Should I cold plunge after using a sauna?
  Asked by 3 people

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Aleya Velshi and Melissa Donato from Alter

Topics covered

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Questions from this episode

Episode Highlights

Building Business SuccessAleya Velshi and Melissa Donato, co-founders of Alter, share their journey of creating a sauna and ice bath studio in Toronto. They discuss the motivations, challenges, and strategies behind building a community-oriented wellness space.

Building Business Success

Inclusive WellnessAlter, co-founded by Aleya Velshi and Melissa Donato, focuses on creating inclusive and culturally respectful wellness spaces. Their approach combines community involvement, cultural acknowledgment, and flexible wellness practices to offer a unique experience.

Inclusive Wellness

Unique Experience DesignAlter's innovative fitness model combines flexibility and personalization to accommodate diverse customer preferences. By offering both structured classes and adaptable sessions, they create a welcoming environment for all levels of practitioners.

Unique Experience Design

Strategic Expansion ConsiderationsAlter's strategic approach to expansion and pricing ensures sustainable growth while maintaining a strong connection with their community. By focusing on product-market fit and flexible pricing, they aim to create a welcoming and adaptable wellness experience.

Strategic Expansion Considerations

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